http://www.raydal.com ... marketing news from the underground Fri, 16 Oct 2009 17:51:44 +0000 http://backend.userland.com/rss092 en Few copywriters would discuss the research that’s necessary to write great copy. But a persuasive sales letter doesn’t just jump into a copywriter’s head at will. It takes planning and a lot of research. In fact, I spend over 80% of my time in crafting a sales letter in this ... http://www.raydal.com/2009/10/16/how-to-prepare-to-write-great-copy/ When I first started offering online copywriting services I was faced with how I would price my work. Part of this research led me to the websites of other copywriters as to get an idea of the average other copywriters were charging for their services. I also found a website that ... http://www.raydal.com/2009/05/21/pricing-your-copywriting-services/ Should a copywriter be ever  asking for help seeling his services? Isn't this a contradiction of sort?  How can you be hlping people to sell theri wares but cannot sell your own? Even though I agree with the general logic of this argument, in practice this doesn't hold true. Doctors don't live any longer ... http://www.raydal.com/2009/04/24/copywriter-sell-thyself/ If I got a penny for each time I was pitched to write copy for below my normal rate because (as the person claims) I would make a ton of money from the other jobs they have for me and from the "royalty" from the product sales, then I would be rivaling Warren Buffet ... http://www.raydal.com/2009/04/19/how-to-pitch-a-copywriter-if-youre-broke-but-have-a-good-product/ Take this piece of advice for what it's worth. Ive seen this in many forums many times. A member falls from grace and many people use this occasion to say that they are 'better'--always honest with their clients, give back refunds on time, take care of their customers etc,. Sometimes a member needs to ... http://www.raydal.com/2009/04/15/dont-build-on-other-peoples-rubbish-heap/ Note: I wrote this article back in 2003. Gives a glimpse into how I was thinking back then. ------------------------------------------------------------------ I would like to talk about your most important marketing asset of all. Sorry, but it has nothing to do with the Internet. You cannot buy it for any price either. This is exactly why it is so ... http://www.raydal.com/2009/04/14/your-number-one-asset/ Mistakes. Nobody likes to make them. But when we do we try to learn from them, survive them and then value the experience that we now have because of them. As a internet marketing consultant having worked with many different businesses Ive seen a lot of foul-ups in my career. In this article Ill ... http://www.raydal.com/2009/04/14/do-you-make-these-7-mistakes-in-your-business/ It’s funny how I can find the money and the resources for the things that I ‘have to’ do. The car transmission fails and suddenly my brain goes into overdrive to solve this pressing problem and get my vehicle back on the road. The rent is due and the thought of ... http://www.raydal.com/2009/03/24/height-of-inspiration-or-depths-of-desperation/ Everyone knows that the weight-loss industry is a billion dollar a year industry. It seems that there is no end to the weigh-loss books that line the shelves at bookstores. So the big question is “Why are Americans still so overweight?” It cannot be for a lack of knowledge because there ... http://www.raydal.com/2009/03/23/the-golden-key-to-online-business-success/ This subject may appear strange at first. Why would anyone want to know how to fail at doing anything? Many times failure comes because we failed to heed the warning signs not because we were not success oriented. This can be compared to traffic signs. They don't all tell you what ... http://www.raydal.com/2009/03/23/how-to-fail-in-your-online-business/